What Makes a Smash Hit in London’s West End?
With an influx of new Musicals opening and shutting within the last year or so, it got us thinking about what makes a long-lasting show in London’s West End. In May 2014 the much-hyped X Factor Musical ‘I Can’t Sing’ closed after just a two month run, the musical followed a luckless young Londoner who became a contestant on the ITV show the X Factor. Having been written by comedian Harry Hill, surely it was destined for success, but it seems it wasn’t to be. Then the Spice Girls Musical ‘Viva Forever’ was axed after only six months, making an […]