The older traveller now accounts for over half of holiday spending, with those aged 45-54 taking more holidays abroad than any other group. 28% of over 65's take at least two foreign holidays a year compared to only 19% of all British holidaymakers. Additionally, contrary to possible beliefs, those over 55 are more likely to book their entire holiday online compared to 57% of under 45's.

Despite the current economic climate, reports from Travelsphere say that those over 45 still consider holidays essential. Two thirds of over 55's see holidays as a necessary spend, compared to only half of 45-54 year olds and 45% of under 45's. Older travellers will continue to lead the tourism sector for the near future, as the UK's older population is growing at its most rapid rate, accounting for 17% of our population.