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Holiday trends are changing again

21/12/2011
A recent report on Global Travel Trends at the 2011 World Travel Market shows that holidaymakers are looking for adventure and interaction when booking their holidays instead of the usual sun, sea and sand.

Market researchers, Euromonitor, who conducted the survey say that travellers are seeking out fun, adventurous trips as seen by the popularity of mystery tours in the Americas to a new rent-a-garden concept in the UK. There are eight-emerging markets where adventure and interaction top the bill and these regions are:

Americas
Mystery trips where a customer bids for an unknown destination and hotel or they are given a phone and their itinerary is revealed day by day.

UK
Homeowners rent out their gardens through the campinmygarden.com website to visitors wanting to experience the local community.

Europe
Luxury holidays where tourists put something back into the country they have visited by helping local areas.

Middle East
Rebranding of Tunisia, Egypt, Syria and Libya after the recent civil unrest.

Africa
Preparing for mobile phone commerce with 7 million smartphone owners in Africa.

Asia
Tour operators tapping into the Chinese market by working with Chinese companies and creating programmes for the Chinese visitor.

Global Village
Social media to build loyalty and use friends and family influence and videos to increase brand awareness.

Technology and Online Travel
Using gamification, competitions, prizes and shared experiences to increase brand awareness.

Looking for adventure and interaction for your next holiday? Why not consider our range of inspirational tours where you can spot polar bears, go whale-watching, visit Machu Picchu, cruise the Amazon or pay a visit to The Pyramids of Egypt. Check out the full range of coach holidays available on Door2Tour.com or give our team a call on 0845 956 9686 to find out more.

 

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