A survey by customer experience analysts, Sidona Group, show that 59% of customers do not think that the UK will be ready to deliver a world-class experience when the UK is put under the spotlight in 2012.
The survey was conducted during National Customer Service Week and shows that there is a ‘clear need’ for enhanced staff training with regards to the customer service given in hotels, restaurants and visitor attractions. More than 25% of those surveyed think that the hospitality industry only delivers an ‘acceptable’ customer service experience whilst 57% of those polled think staff skills need improving with at least 16% saying that the service they receive is ‘simply not up to scratch’.
The survey was not restricted to product, they also looked at the UK customer experience on geographical level and found that 57% of tourists say they got the best customer service in the South West but this figure dropped to only 20% when talking about London.
VisitBritain say that tourism outside of London is set to benefit from at least £0.62 billion as a result of one of the major sporting events so it is extremely important that the Leisure and Tourism Industry gets it right regarding Customer Service. It is vital that the experience the customer receives from the emotions evoked by staff within this industry leads to positive outcomes and memories that tourists will treasure and most importantly share with friends and family thus in turn making them want to visit the UK again. It is thought that if businesses wish to do well during the summer of 2012, they need to start making changes now so they give the best possible customer service experience when the rest of the world is watching!
Are you looking forward to the events of 2012? Have you visited the Olympic Park yet? If not, check out the full range of UK coach holidays and London city breaks that can be found on Door2Tour.com or give our team a call on 0845 956 9686 to find out more.